I'm sure we are all familiar with the Coca-Cola brand. Introduced in the late 19th century, it is one of the world's most valuable and...

I recently watched a TED talk from a while ago by a man named Dan Cobley. In his talk he spoke about a parallel between marketing and...

I challenged myself to take on a virtual internship!

Recently in one of my classes, we read through a case study about Airbnb. For anyone who may be unfamiliar with this company, it is an...

Hi! I hope you are well and keeping safe during this time. This week I wanted to have a little look at gender-based marketing. Yes, I...

It's common to see that many consumers have shifted behaviours to becoming more aware of their behaviours and its affect to the earth and...

Join us this week to talk a little more about SEO and Copywriting

Join us this week to discuss adaptability and ice cream!

Join us this week to discuss the use of Public Relations in Marketing!

I think many believe that as time goes on and new methods of marketing arise, that the previous techniques will just die out and remain...

Now we all know how great the internet is and how grateful we should be to have access to such an innovative and necessary tool.... Thank...

The term integrated marketing communications, or IMC, is something we are hearing more and more often. Why? Because marketing campaigns...

It is so hard to have an effect on your audience when every search someone makes is bombarded with all types of links and search results....

The Internet of Things (IoT) quite simply is the entirety of the systems connected to the internet. That ability to share and store data,...

Whilst we are in the global pandemic, I was doing a bit of reflecting: In a world where we have an app for almost anything you could...

You want your message to be contagious so it can spread and be the best message it can be! There are 6 Principles of Contagiousness that...

As media consumption has evolved over time, businesses have had to develop new and improved methods of understanding their market to...

Social Media has grown to become a vital part of the 21st century life. Media platforms have come a long way since the beginnings of the...

Hi there! My name is Shashika Pathiranage! I am a second year Business student at RMIT Melbourne, majoring in Marketing. Welcome to my...