Our Future
- ShashikaJP
- May 27, 2020
- 2 min read
I think many believe that as time goes on and new methods of marketing arise, that the previous techniques will just die out and remain unused.
This is not the case! History of marketing tells us that marketing 'does not die' rather 'it's filled with evolution and change'. We need to remember that the development of new products, techniques and skills does not mean that the current ones we have are pointless. More that we are progressing and introducing new features we have to learn. Just because you have mastered certain abilities, keep in the back of your mind that there is always more to learn.
Some people are in the belief that traditional methods of marketing are on their way out, probably never to be seen again. But like I said before this also isn't true. And here's some proof:
This image depicts the top companies using TV (a traditional media vehicle) to market and sell their products and services. FAANG (Facebook, Apple, Amazon, Netflix and Google), selling modern products ideal for the modern society, is using TV to advertise and it's having positive effects.
Yes, it's undeniable that the popularity for TV has significantly decreased since the introduction of video on demand subscription services, like Netflix, Hulu, Amazon Prime Video and the relatively new Disney+. However, these companies continue to advertise on TV to maintain good reach for new customers.
Here's an example of a successful company using TV to advertise:
This advert aired in 2018 during the Super Bowl LII, showing us that even in recent time, a company as big as Netflix is still utilising television as a place to advertise their product and service. It just has to be at the right time to have the desired effect.
Whether the results are extraordinarily great or somewhat mediocre, the use of traditional marketing methods is still worth it, because it still has reach, they shouldn't be forgotten.
Remember, we aren't completely replacing the techniques that already exist, we are evolving them. We need to know to learn them, to stay relevant and knowledgable. To be the best people in the business.
So, what are your thought for our future as marketers and business people?
Thank you for reading! This will be my last blog post for a little while, because the end of semester is so near. But stay tuned, you might be able to see some more posts soon!
Thanks for reading! I definitely agree, we will get to a point in time when our current new media will become evolved to an even newer new media that requires even more adaptation to the skill we use!
I definitely think that traditional channels of marketing will always be around, I agree, they will have to evolve to fit society, I also believe that new media will do the same and eventually ads on social media will die out! Great read!
Hi Daniel! Thank you for reading! Yes you are right, the channels we, as marketers, will always use what will satisfy the objectives of the communication plan. We know that of course in some cases, you cannot possibly use all channels of media. Our ultimate goal is to affect consumer behaviour, we need to be equiped with the knowledge and skill to do this efficiently and effectively. And sometimes that might mean knowing and understanding traditional media too, even if it seems like we're moving past it.
Hey Shashika, great read to finish off the semester! I absolutely love your point on that rather than Traditional Marketing dying out, it will continue to grow and evolve. My opinion is and has always been that Traditional will continue to adapt, whilst always playing a role. The reach we see in TVC for example is enormous and especially important with wide spread awareness. My thought is that marketing is situational and the channels we market on depend purely on the desired objectives of the campaign, would you agree?
Thank you for ready Meshanah! And you are definitely right about the idea of balance between traditional media and digital marketing. Having both of them working in harmony will help continue to reach audiences and maintain concept image for the brand.